Investment

Priced for returns,
not for comfort.

Every second saved in load time supports conversion. A custom build pays for itself through stronger rankings, better conversion performance, and lower long-term maintenance drag.

Why custom commands a higher entry point: WordPress builds typically depend on 20–30 plugins, create recurring security exposure, and often load around 4.5 seconds. Modern custom Next.js builds with static generation and CDN delivery can load under 1.5 seconds, and every extra second can cost around 20% of conversions.

Over three years, agency WordPress projects can total roughly £7.7k–£23.1k once hosting, maintenance, and plugin renewals are added. Custom architecture is a higher upfront investment with cleaner long-term ownership.

Payment structure

20% deposit, 40% after design sign-off, 40% upon launch.

Projects under $23,000 follow a 50/50 structure.

Prices are shown in USD based on your location. Final billing currency is confirmed in proposal.

Final pricing depends on scope, integrations, and roadmap complexity.

Entry

Direction Sprint

2 weeks

Starting at

$21,000

Alignment before execution. Prevents expensive misalignment late in delivery.

Ideal for teams that need strategic clarity before committing to full build scope.

  • Positioning teardown and user-journey mapping
  • High-fidelity hero direction for stakeholder alignment
  • Technical feasibility framing before implementation
  • Build brief that reduces rework and decision drift
  • Measurable success criteria for phase-two execution
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Product

MVP Build

8-12 weeks

Starting at

$81,000

Revenue-ready MVP that can survive investor scrutiny and real user load.

Ideal for funded startups launching core product experiences under timeline pressure.

  • User research and feature-prioritization workshop
  • Custom front-end and back-end implementation (Next.js + Supabase)
  • Authentication, role permissions, and audit logging
  • Analytics instrumentation for funnel and retention tracking
  • Release-ready QA and technical documentation
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Platform

Platform Build

3-6 months

Starting at

$174,000

For teams where product is the business: secure, observable, and built to compound.

Ideal for established companies needing enterprise-grade performance, governance, and reliability.

  • Market research and concept-validation phase
  • Design system for scale with reusable components and tokens
  • Security review and threat modelling with zero plugin attack surface
  • Reliability engineering and SLA-oriented architecture
  • Feature gating and staged release strategy
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Add-ons

Each add-on increases revenue, reduces risk, or saves internal time.

Motion design system

$7,000

Micro-interaction and transition rules tied to product meaning.

Accessibility hardening

$8,700

WCAG 2.2 AA verification and remediation pass.

Performance audit sprint

$10,500

CWV remediation mapped to conversion-critical paths.

Analytics event taxonomy

$7,500

Attribution clarity for growth and product decisions.

Security review

$8,700

Auth, access control, and secret-management hardening.

Design system governance

$6,400

Token naming, contribution model, and documentation pack.

Retainers

Continuity

$9,300 / month

3-month minimum

  • UX iteration and conversion tuning
  • New sections and scoped enhancements
  • Performance and accessibility tracking

Growth Systems

$17,500 / month

6-month minimum

  • Continuous senior pod delivery
  • A/B experimentation and execution
  • Priority response in under 4 business hours

Embedded Partner

$25,500 / month

12-month minimum

  • Dedicated designer + developer pair
  • Monthly roadmap and KPI review
  • Direct founder access

Direction Sprint fits teams needing decision clarity. Signature Site fits brands that need investor-grade credibility. MVP and Platform tiers fit products where performance and reliability are core revenue infrastructure.

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