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Direction Sprint

Clarity before code.
Two weeks, zero drift.

Direction Sprint is a paid discovery engagement that prevents expensive misalignment. You leave with a commercial and technical execution brief, not abstract workshop notes.

Starting at €18,000 · Typical duration: 2 weeks

Sample agenda

  • • Day 1-2: commercial context, buyer intent, and revenue constraints
  • • Day 3-5: journey mapping, IA stress-test, and success metric definition
  • • Day 6-8: technical feasibility framing and risk register
  • • Day 9-10: high-fidelity direction, implementation brief, and roadmap

What you get

  • • Positioning and messaging brief tied to business goals
  • • User-journey map with conversion-critical screens prioritized
  • • Technical architecture recommendation and risk log
  • • Execution-ready scope brief with timeline and cost assumptions
  • • Success metrics baseline for post-launch evaluation

This format is ideal when stakeholders need alignment before committing to full build scope. It reduces rework, shortens decision cycles, and improves launch confidence.

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Related notes: mvp cost planning · agency selection discipline

FAQ
Is Direction Sprint a paid project or a free discovery call?

Direction Sprint is a paid two-week project. It produces measurable delivery artifacts: scope, journey, technical framing, and execution roadmap.

What happens after the sprint ends?

You can continue into Signature Site, MVP Build, or Platform Build with the sprint outputs as the approved implementation brief.

Can we run this under NDA?

Yes. Mutual NDA can be signed before sprint kickoff. NDA-first delivery is standard for confidential product work.

Who should join the sprint sessions?

One business decision-maker and one product/technical stakeholder. This keeps feedback loops short and decisions actionable.